How To Market Your YA Book Part 2

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Cereal Authors

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A few years ago I wrote about marketing a YA novel and since then several things have changed for one, there are more marketing avenues as well as more pitfalls.  When I wrote that post in 2013, mobile phone usage was on the rise worldwide and tablets were new.  Fast forward 4 years and mobile phones are a necessity while tablets are now being used by cats and infants.  I kid you not.

In this post I answer the questions where are the young people and what do they want?  Also, I address some important trends that are revolutionizing the publishing industry.  So let’s get started…

More Media, More Problems

In the past few years Facebook has reigned as the king of social media with over 1.79 billion users but it does have competition particularly, when it comes to reaching young people.   Sites like Instagram, Snapchat…

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