Any author, artist, musician, or actor should always promote themselves and their projects, be it a book, new painting, a musical piece or themselves as an actor. While there are many ways of doing this, one way is to have a professionally done trailer.
Every book should have its own trailer, or if it is a series a multi-book trailer. Each video should be eye-catching, not too long or too short. It should give enough of the book to pique the interest of a prospective buyer. If the desire is to promote yourself as an author, one should also promote a book or books while doing it. It is difficult to only help yourself without adding what you write into it.
An actor can use clips of him/herself in various roles, adding headshots, and text into the trailer to show themselves capable of many characters, thus promoting themselves further.
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